Obrydd Strategic AB

Isn’t it strange that something as abstract as an organisation can feel so deeply human? It sighs, hesitates and worries, as if it carried its own soul. I think this is especially visible when decisions are being made. Something feels off. A fear that has taken form, rationalised through processes, templates and routines. “What if…

The Swedish term “varselblivning” has as I understand it no direct translation to English. It referes to an immediate, pre linguistic form of awareness, a direct sensing before processed into language or conceptual categories. Felt often before the thing that happens, actually happens. Unlike ordinary perception, varselbliving captures the intuitive and emotional quality of experiencing…

The data and models looked solid, rational decisions were made, yet the outcome turned out way off. The problem was not stochastic randomness, it is epistemic uncertainty. The uncertainty born from what we do not know, from the blind spots that hide in the way we read the data and think about the issues at…